Hi, I'm Benji, a senior content designer specializing in systems logic, financial product architecture and AI-accelerated content workflows.
Hi, I'm Benji, a senior content designer specializing in systems logic, financial product architecture and AI-accelerated content workflows.
For over 4 years, I've owned end-to-end content strategy across high-stakes retail and decentralized product ecosystems at the global cryptocurrency exchange OKX.
For over 4 years, I've owned end-to-end content strategy across high-stakes retail and decentralized product ecosystems at the global cryptocurrency exchange OKX.
Featured Case Studies
Featured Case Studies
App Store Release Notes Automation Engine
Identified, engineered and deployed an internal AI automation assistant that completely restructured manual workflows for global OKX app update release notes on the iOS App Store and Google Play.
By routing localized app updates directly through the Lark Sheets API rather than manual tracking sheets, the engine cut operational team overhead from 4 hours per week down to a 15-minute verification pass across over 20 languages.
Internal Tooling
Lark API Integration
95% Overhead Reduction
DEX Asset Trading for US Users
Owned the end-to-end content design for the US launch of DEX asset trading, stripping away jargon-heavy onchain mechanics so retail users can buy decentralized tokens directly in the OKX app with confidence and trust.
Partnered with compliance, risk and product teams to map the product's regulatory guardrails and onboarding paths, establishing the risk frameworks that supported over a 150x increase in asset volume and multi-million dollar exchange holdings within the first six months of launch.
Major Onshore Launch
Compliance Framing
Abstracted DeFi
Next-Gen DeFi Yield Lending Feature Launch (Unreleased)
Led the end-to-end content architecture for an integrated self-custody lending feature inside a centralized app environment. Designed a frictionless onboarding track that replaced traditional seed phrase requirement with native passkey authentication, alongside clear core deposit and redemption transaction loops.
Focused on translating complex onchain metrics into trusted retail mental models. Collaborated with legal and risk partners to condense technical compliance threats into explicit, plain-language causal chains. Implemented progressive disclosure frameworks, utilizing inline transaction summaries and contextual protocol tooltips, to demystify complex financial data and ensure informed user consent.
Future Launch
Systems Architecture
Risk Frameworks
OKX Pay Global Rollout
Co-directed the end-to-end content architecture for a global consumer payment rail, driving the platform expansion from direct peer-to-peer transfers to a brick-and-mortar Scan to Pay network integrated with regional merchant ecosystems.
Focused on humanizing highly technical on-chain mechanics by substituting traditional crypto anxiety with familiar consumer interactions. Shaped the interface messaging and text logic across key touchpoints, spanning from the one-tap biometric passkey activation to the real-time auto-conversion copy that gives consumers absolute clarity at physical checkout lines.
P2P and C2B Payments
600+ Content Keys
End-to-End Delivery
DEX Asset Trading for US Users
Owned the end-to-end content design for the US launch of DEX asset trading, stripping away jargon-heavy onchain mechanics so retail users can buy decentralized tokens directly in the OKX app with confidence and trust.
Partnered with compliance, risk and product teams to map the product's regulatory guardrails and onboarding paths, establishing the risk frameworks that supported over a 150x increase in asset volume and multi-million dollar exchange holdings within the first six months of launch.
OKX Pay Global Rollout
Co-directed the end-to-end content architecture for a global consumer payment rail, driving the platform expansion from direct peer-to-peer transfers to a brick-and-mortar Scan to Pay network integrated with regional merchant ecosystems.
Focused on humanizing highly technical on-chain mechanics by substituting traditional crypto anxiety with familiar consumer interactions. Shaped the interface messaging and text logic across key touchpoints, spanning from the one-tap biometric passkey activation to the real-time auto-conversion copy that gives consumers absolute clarity at physical checkout lines.
App Store Release Notes Automation Engine
Identified, engineered and deployed an internal AI automation assistant that completely restructured manual workflows for global OKX app update release notes on the iOS App Store and Google Play.
By routing localized app updates directly through the Lark Sheets API rather than manual tracking sheets, the engine cut operational team overhead from 4 hours per week down to a 15-minute verification pass across over 20 languages.
Next-Gen DeFi Yield Lending Feature Launch (Unreleased)
Led the end-to-end content architecture for an integrated self-custody lending feature inside a centralized app environment. Designed a frictionless onboarding track that replaced traditional seed phrase requirement with native passkey authentication, alongside clear core deposit and redemption transaction loops.
Focused on translating complex onchain metrics into trusted retail mental models. Collaborated with legal and risk partners to condense technical compliance threats into explicit, plain-language causal chains. Implemented progressive disclosure frameworks, utilizing inline transaction summaries and contextual protocol tooltips, to demystify complex financial data and ensure informed user consent.
App Store Release Notes Automation Engine
Identified, engineered and deployed an internal AI automation assistant that completely restructured manual workflows for global OKX app update release notes on the iOS App Store and Google Play.
By routing localized app updates directly through the Lark Sheets API rather than manual tracking sheets, the engine cut operational team overhead from 4 hours per week down to a 15-minute verification pass across over 20 languages.
Internal Tooling
Lark API Integration
95% Overhead Reduction
DEX Asset Trading for US Users
Owned the end-to-end content design for the US launch of DEX asset trading, stripping away jargon-heavy onchain mechanics so retail users can buy decentralized tokens directly in the OKX app with confidence and trust.
Partnered with compliance, risk and product teams to map the product's regulatory guardrails and onboarding paths, establishing the risk frameworks that supported over a 150x increase in asset volume and multi-million dollar exchange holdings within the first six months of launch.
Major Onshore Launch
Compliance Framing
Abstracted DeFi
Next-Gen DeFi Yield Lending Feature Launch (Unreleased)
Led the end-to-end content architecture for an integrated self-custody lending feature inside a centralized app environment. Designed a frictionless onboarding track that replaced traditional seed phrase requirement with native passkey authentication, alongside clear core deposit and redemption transaction loops.
Focused on translating complex onchain metrics into trusted retail mental models. Collaborated with legal and risk partners to condense technical compliance threats into explicit, plain-language causal chains. Implemented progressive disclosure frameworks, utilizing inline transaction summaries and contextual protocol tooltips, to demystify complex financial data and ensure informed user consent.
Future Launch
Systems Architecture
Risk Frameworks
OKX Pay Global Rollout
Co-directed the end-to-end content architecture for a global consumer payment rail, driving the platform expansion from direct peer-to-peer transfers to a brick-and-mortar Scan to Pay network integrated with regional merchant ecosystems.
Focused on humanizing highly technical on-chain mechanics by substituting traditional crypto anxiety with familiar consumer interactions. Shaped the interface messaging and text logic across key touchpoints, spanning from the one-tap biometric passkey activation to the real-time auto-conversion copy that gives consumers absolute clarity at physical checkout lines.
P2P and C2B Payments
X Layer Network
End-to-End Delivery