Velveeta isn't quite cheese, but it's not not cheese either. Cheeseish is a campaign that serves as a reminder not to judge a book by its cover.
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No one is only one way or another, we're all a little bit something. So go ahead and live your -ish the way you want!
Manifesto
Short imaginative vignettes about those who don't let just one aspect of their personality define them.
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Pre-rolls + mid-roll
Reminders placed before and in the middle of how-to videos reminding viewers it's okay to do things their own way.
OOH
Short simple messages encouraging people to live their -ish wherever they may go.
Contextual Digital Banners
Fun messages appearing on LinkedIn and Amazon remind users there's nothing wrong with living their life however they please.
TikTok #LiveYourIsh Challenge
A TikTok challenge for users to show interesting sides to themselves or facts people may not have known about them.
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Twitter Social Listening
Leveraging existing Tweets where users are celebrating their -ish and sending them fun -ish replies.
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Liveyourish.com
A microsite where users can submit and celebrate their own personality quirks with a larger community.
