Designed Unreason is a campaign that captures the essence of falling madly in love with a passion and how music is intertwined in that process of getting lost in one's "thing".
​
The durable construction of Skullcandy products ensure they're built to last through whatever their wearer decides to put them through, no matter how obsessed with something they may get.
A glimpse at the lives of passionate people who aren't afraid to get down and dirty with their Skullcandies.
Wildposting
Print ads placed outdoors in spots where those with certain hobbies would visit or pass by.
Guerilla Postings
Fliers for workspaces placed around city streets gave passersby the opportunity to create to their heart's content at unique locations.
Guerilla Headphone drops
We left free pairs of headphones around cities in places where people go to fulfil their passions and coyly replied to user-generated Tweets surrounding them.
.png)
Peerspace partnership
The Peerspace partnership allows impassioned Skullcandy owners to rent out a wide array of workspaces where they can go crazy with their passions, providing them with just the bare essentials needed for their craft.
