One of the easiest ways to start being healthier is to simply drink more water, something too many Americans forget to do on a daily basis.
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Drink More Water is a campaign made to communicate the various benefits of drinking water using familiar emojis and simple messaging.
Manifesto
OOH
Contextual billboards placed in areas where drinking more water is extra beneficial.
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Wildposting
Colorful, eye-catching guerilla posters remind passersby to stay hydrated.
Contextual Banner Ads
Simple yet effective banner ads placed on websites where consumers may need a gentle reminder.
Guerilla Twitch drop-ins
Twitch streamers often get so caught up in their streams they tend to forget to hydrate, so MiO decided to drop in to remind them using a common channel point redemption.
TikTok Ad
To keep the water reminders flowing, MiO created simple TikTok ads to explain just how easy it is to start being more healthy.
(Click to play)
Change.org petition
To better integrate water reminders into day-to-day communication, MiO created an original water glass emoji to be considered by the Unicode Consortium, and to really make a splash, started a Change.org petition.
