Background:
Cloud Rush USA was a small technology startup that managed and operated a large number of high storage capacity data servers used to mine the cryptocurrency Filecoin (FIL).
Clients would purchase multi-year mining plans and receive FIL tokens in passive income while the company took a small percentage.
The problem:
The company's website was confusing, outdated, and disorganized, leading to information overload.
Visitors left with more questions than answers and it was clear a major overhaul was much needed.
My solution:
As Senior Content Coordinator, I led a complete website and content revamp, where I:
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Researched
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to deeply understand how the mining machines, company's plans, and consumer benefits worked
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Simplified
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by conceptualizing and organizing the site's layout, information architecture, pages, and content
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Collaborated
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by working with the marketing lead, lead web developer, and graphic designer to bring to life a refreshed home page, about page, and info center with handy FAQs
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These redesigns aimed to provide prospective customers with comprehensive information and education to help them make informed decisions about purchasing a mining plan.
The work:
Home page
About page
Info center
The results:
Since the new website went live shortly after my arrival in early November 2021, as of March 2022, the site had garnered:
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Over 5,000 total impressions
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Over 200 clicks
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Nearly 90 organic views on my most popular blog posts
All with little to no marketing and no money spent on paid Google Ads.
